Initial Coin Offering (ICO)
Initial Coin Offering
ICO is a new way for cryptocurrency-related organizations to raise money, and the characteristics are a cross between an IPO and crowdfunding.
How is money raised?
ICO funds are usually received in Bitcoins (BTC) or Ether (ETH). The project creates a Bitcoin or Ethereum address for receiving funds and displays it on a web page. This is like opening a bank account, and displaying it on a web page for people to send money to.
Example: Ethereum’s crowdsale bitcoin address was.
Investors send BTC or ETH to the published address, in return for the new tokens. The project uses the BTC or ETH to pay staff, or sell the cryptocurrency for fiat currency on a cryptocurrency exchange to fund the project.
Usually, the website will also contain some details about what it will use the funds for, and why investors should invest.
Where are the new tokens stored?
The tokens issued by the project to investors are generally created and tracked in one of two ways:
- as the intrinsic token of an entirely new blockchain (for example Ethereum was funded by exchanging wallets funded with ETH tokens in exchange for BTC from investors)
- or as a token on top of an existing blockchain eg as a Colored coin on Bitcoin’s blockchain or a token held in a smart contract on Ethereum’s blockchain
Characteristics of an ICO
Each ICO is unique, but below are some of the usual characteristics.
The project is usually a technology project related to cryptocurrencies or decentralization
These projects tend to appeal to those investors who are familiar with or already own cryptocurrencies, and so are familiar with how cryptocurrencies work.
Investor documents are usually a webpage, a whitepaper (usually not peer reviewed), and some internet forum posts
There no rules or laws to compel the project to make accurate statements in those documents, and often they exaggerate benefits, do not identify risks, and create unsubstantiated hype.
This is different to traditional forms of fundraising where investors have recourse if investor documents are wildly inaccurate.
Identification is light on both sides
Investors often do not need to self-identify; nor do the people running the project. Often the projects will not perform identity checks on investors or the investors’ source of funds to determine if the project is complying with global sanctions, or if they are accidentally laundering the proceeds of crime, or funding terrorism.
This is different to traditional forms of fundraising, where the identities of investors are usually known or broadly vetted.
The amount raised is transparent but can be gamed
BTC and ETH payments to a ICO deposit address are logged on public blockchains, allowing anyone to see the quantity and amounts going to an ICO address. Although the amounts invested are transparent, it’s hard to know who sent the funds. This means it is almost impossible to tell if the project itself invests, without disclosure, to give the illusion of popularity and momentum, and create hype and fear of missing out.
Traditional forms of fundraising share the characteristic of “seeding” the round with big names and commitments, but the investors are known and identified.
Tiering / early investor advantage
Often the crowdsale is offered with tiering, where early investors are offered a better price than later investors. For example, in Ethereum’s initial crowdsale early investors received 2000 ETH per 1 BTC and later investors received only 1337 ETH per 1 BTC. This can be done by creating limited investment opportunities: either time-bound, where the best price is available for the first week; or amount bound, where the best price is available for the first 2,000 BTC invested.
This is similar to traditional fundraising, where early investors get a better deal than later investors by tiering the company valuation. However, ICOs operate at a different timescale, where price changes can happen in a matter of minutes rather than months for a traditional series of investments.
Coin retention and price discovery
Usually, the project will hold back some tokens (eg, 60% will be sold in the ICO, and the project will retain 40% of the tokens). This gives the project a valuation of their token holdings based on the price of the token ICO multiplied by the number of tokens they retain. Sometimes the project will state how they intend to use these retained coins, eg compensating staff.
This is similar to traditional investments – the price of an illiquid chunk of equity is usually determined by the company valuation of the most recent funding round.
Minimums and maximums
There are sometimes minimum and maximum total amounts to be raised. If the minimum is not reached, investors are refunded and the project doesn’t continue. When the maximum is reached, no more coins are given out; any additional (late) investments are refunded. With cryptocurrencies this can be done automatically, without the ICO managers needing to know the identity of the investor.
What do investors expect?
Although hard to prove, there is an expectation that if the project is successful (loosely defined), the value of the tokens will appreciate and investors can sell the tokens at a profit. It is unclear what proportion of investors buy ICO tokens for their stated use (eg file storage, access to a computer game, or running smart contracts etc).
This risk/reward profile of an ICO is closer to that of equities than a Kickstarter style rewards-based crowdfund or an Amazon style book pre-order.
The expectation is that the tokens will be listed on cryptocurrency exchanges soon after ICO, and often much before the tokens become usable for their stated intent. This provides the secondary market where early investors can sell their tokens.
This is different to the Kickstarter / pre-order types of investment where the secondary market doesn’t exist because pre-orders are usually tied to an individual, and the beneficial owner cannot be easily altered.
It’s worth noting that while stock exchanges impose requirements on the companies they list such as periodic public disclosure of financials etc, cryptocurrency exchanges usually do not have any listing requirements, nor are the exchanges obligated to perform any due diligence on project whose coins they are listing.
Some cryptocurrency exchanges are happy to list any token (known colloquially as “shitcoins”) because the exchanges make revenues from trading fees, and so are indifferent to the quality of the project or the price going up or down.
The cryptocurrency exchange makes money as long as there is price volatility.